kind·ness (noun)

  1. The quality of being friendly, generous, and considerate.
synonyms: kindliness, kindheartedness, warmheartedness, affection


We believe that things will change for the better, When Humans Kind.

Our goal is to spread kind actions and messages as far and as wide as possible. “Kinding”, as we like to say it, is truly a choice made in every interaction. Kinding causes us to place the care and wellbeing of others at the top of your to do list. And we’ve got plenty to do.

We started When Humans Kind because we saw an easy way to get people engaged in active kindness. We’ve created a pathway to donation that’s easy, rewarding and fun. We know that there are many needs in the world and it’s confusing at times to know where to direct your dollars and time. When Humans Kind is an answer to the question, “how can I get involved in something thoughtful and impactful today?”

Here’s how...

Every 12 weeks, When Humans Kind will celebrate an unsung hero that exemplifies kindness and highlight their cause on our social media channels. We’ll feature interviews, photo editorials, and follow-up stories about how they’re making their corner of the world a better place. We’ll collaborate with designers and illustrators to debut a new apparel item/collection proclaiming a message of kindness. As always, 10% of the proceeds from the site will be donated directly to the charity or cause of the season. Your job? Buy the items and spread the word.

In short... click, buy, kind.

Keep kinding!

Nick and Peter