A New Kind of Brand


We’d like to introduce you to a new kind of brand… a brand that is kind.

Over the past year, we’ve been working hard to build a brand that has one goal in mind. That goal is to spread kind actions and messages as far and as wide as possible. We believe kindness is contagious and can change the world. That’s why today, we’re officially launching a brand and a community that is nothing like you’ve seen before. We call it, When Humans Kind.

Here’s how it works. You buy the designs we create and money goes directly to charity. Every 12 weeks, we’re changing it up. New designs by fresh illustrators/designers celebrating a charity that puts kindness at its forefront. Buy the designs and follow us on our channels. Here we’ll show you who you’re helping with profiles of real humans that are living the values of our mission. We’re going to show you what they’re doing day-in and day-out through their good actions and equitable interactions. We’re going to learn their stories, and support their causes together. Dollars help make kindness possible. So we’ll push donations toward the charities and use our community to rally behind them and propel them forward.

Ready to hear more? Ok… here goes!

First, we’re going to make some good stuff.

We’ll work with an illustrator/designer to come up with fresh apparel designs that relate to a charity, cause or action group. The illustrators/designers we choose will have varied influences and styles so the results are always crips, playful and relevant. Each design will include positive messaging or imagery that cue simple reminders that kindness matters and exists within all of us.

By sporting When Humans Kind designs, you’re showing others that you’re a part of a community of kindness. When people notice you supporting this mission we hope they join you, or at the very least smile and nod at your willingness to put your intention on display. We’re making it easy for you to showcase your values. You can start kinding just by wearing a shirt. How simple is that?

Second, we’re going to donate some money.

Specifically, 10% of all When Humans Kind proceeds go directly to the charity we’ve selected during that financial quarter. These organizations will range greatly. We’ll support humans when and where we see a need. From human rights to water conservation, from underrepresented populations to innovations in education we’ll seek to hear from our community (that’s you) about what matters now and what needs you see as most pressing.

We’re not a charity but we sure do like to support qualified orgs already going about good work. We know there are a lot of humans doing good continually. By putting dollars in the hands of those most qualified and connected to the work we’re able to see the strongest possible impact.

Let’s break this serious bit down. The more you buy, the more we give, and that just straight-up works to make good things happen. Just… click, buy, kind. Get it?

Third, we’re going to celebrate some kind humans.

Help us celebrate kindness! When Humans Kind we know that positivity and good actions are happening every minute, all over the world. But tales of the more humble do-gooders are rarely at the top of our news feeds. By telling their stories we hope to inspire even more of the good stuff.

Working directly with the charities we’ve selected, we’re going to tell personal, introspective and heroic stories. We’ll share articles, videos, pictures, and more to showcase the real need, process and impact humans are making in the lives of those most in need. You’ll see this content posted to our Facebook, Instagram, and our YouTube channel.

Share it! Help us by spreading the word about amazing humans and what you’re doing to support what they’re doing. The more we spread the word, the more good we can do, together.

It’s that simple… three steps is all it takes.

Click, Buy, Kind.  

Are you in? Do you believe in the mission of kindness we’re spreading here? Ok, good! Then join the community and help us make kindness a constant.

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